12/8/09

Urban Outfitters has decided to sell "Shoplifting from American Apparel" in their stores

Shoplifting from American Apparel is now available at Urban Outfitters locations throughout America (Village Voice coverage/video documentation). Based on what I know about life I feel that this is the apex of my career (see graph).

Shoplifting from American Apparel in Urban Outfitters

Seems risky, in my view, that they are doing this. I feel unsure if I would allow this if I were a high-level Urban Outfitters executive. Seems expected that Burger King or Wendy's "shit-talk" McDonald's as part of their identity but for a clothing retail company to do something that "even vaguely" references another clothing retail company seems provocative, stressful, and "mildly confusing," in my view (yet ultimately "really sweet," I think, however).

I fantasized in bed about writing Shoplifting Shoplifting from American Apparel from Urban Outfitters (cover), a novella about Shoplifting from American Apparel written with an extreme focus on "being meta." Almost every sentence would employ an "em-dash parenthetical with a semi-colon within itself to self-reference or further parenthesize without using parenthesis, due to parenthesis already being used elsewhere in the sentence" in order to be "2x+ meta" "even on the sentence level." Seems like I wanted, in my fantasy, to construct such a powerful, sustained, layered, intuitive, "artificial intelligence"-like, self-aware to the point of transcending the concept of self, "pure" experience of meta that [I'm not sure, I think at this point I stopped thinking about it or probably focused more on thinking about photoshopping SFAA's cover to SSFAAFUO for this blog post and "feeling worried" a little that SSFAAFUO might not fit if I retained SFAA's cover's font size].

Shoplifting Shoplifting from American Apparel from Urban Outfitters (2012) could be marketed as a modern Reading Lolita in Tehran (2003) or a meta Shoplifting from American Apparel (2009). Seems lucrative.

49 Comments:

Blogger Erik Stinson said...

damn

7:41 PM  
Blogger steve roggenbuck said...

i agree w/ erik.

+ i think it is definitely 'meta,' also possibly 'smart fiction.'

from here you might want to write a book called 'urban outfitters is a bad store' and market it to american apparel. then possibly both stores will keep paying you to write bad stories about the other place. sweet

8:00 PM  
Blogger Zachary German said...

i feel so tired

8:17 PM  
Blogger Kevin said...

Enjoyed the linking of (and thus upping the 'meta'-ness) "Shoplifting Shoplifting From American Apparel from Urban Outfitters" to Google search of previously mentioned. Also, looks like you've come a long way since 2004. Congrats.

8:31 PM  
Blogger Elise said...

nice
do you still have the '20 word cat story'

8:46 PM  
Blogger pow said...

9:09 PM  
Anonymous Jetsun Jamphel Ngawang Lobsang Yeshe Tenzin Gyatso said...

i feel violent

9:13 PM  
Blogger Calvin Markus said...

Feels like some kind of justice was served.

Good job.

9:56 PM  
Blogger Jordan Castro said...

good job

10:10 PM  
Blogger david fishkind said...

bro, seems sweet so bro

10:33 PM  
Blogger jessev said...

dude, i'm not even sure what to think anymore. damn

10:49 PM  
Blogger Buttercup McGillicuddy said...

how would a 'normal black person' respond to this

10:58 PM  
Blogger Victoria said...

i will probably try to steal "shoplifting from american apparel" from urban outfitters. we'll see how it goes.

12:01 AM  
Anonymous thomas p levy said...

when you move into the woods alone will you stop blogging?

12:23 AM  
Blogger Chris Moran said...

SSFAAFUO seems funny

1:42 AM  
Blogger matthew said...

@ Victoria
Seconded. Then to walk the 11.83 feet to Amerpear and acquire some "Aqua mint" Stretch Twill Slim Slacks. Delicious.

6:59 AM  
Blogger final thad said...

hahah SSFAAFUO that's pretty funny. There's an urban outfitters near where i live that's pretty easy to steal from.

7:21 AM  
Blogger adam moorad said...

SFAA @ UO was inevitable

"move alone to the forest" seems not that bad/inevitable @ some point.

9:02 AM  
Anonymous bearfish said...

where can i shoplift ~20 word cat story

9:11 AM  
Blogger brittany wallace said...

wow

10:42 AM  
Blogger Colin Marshall said...

Don't forget, though, that Urban Outfitters isn't strictly a clothing retailer, so there's not quite so much of a conflict with American Apparel. Now, if American Apparel were to enter the "hipster conversation piece" business as well...

3:22 PM  
Blogger Brendan said...

In the past I have sometimes worried about Tao Lin abstractly, like "oh no, he's not makin' enough monay" or things along those lines.

But now, I hope that you had 'mad cash flow' and only that you don't get a penchant for super expensive strawberry mango hybrids, thus blowing your $$

5:18 PM  
Blogger Tao Lin said...

sweet

6:31 PM  
Blogger Tao Lin said...

/damn

6:31 PM  
Anonymous Anonymous said...

you can buy more Popeye's fried chicken sandwiches now, congratulations

11:30 AM  
Blogger ryan manning said...

brittany wallace

2:30 PM  
Blogger Jakob said...

i read this post yesterday and had a dream tao was named king of the internet

2:47 PM  
Anonymous Anonymous said...

end of the beginning or beginning of the end?

5:46 PM  
Blogger jillian said...

i applied for a job at urban outfitters and the girl said "if you were 18, i would 'totally' hire you"

so i think i'll go back on my birthday

i will let you know if they are selling sfaa

6:37 PM  
Blogger James said...

this is awesome Tao! I think out of all people you can handle this sort of paradox with creativity and intelligence. Hope it puts some pennies in your bank - it's nice to eat and pay rent from time to time. Also - please don't 'commit suicide'. I'm looking forward to seeing your work unfold over time.

10:34 PM  
Anonymous Nate East said...

UO also sells The Bell Jar and Catcher in the Rye

(!)

1:47 AM  
Anonymous Michael S. said...

tao, is this 'the most important blog post of your career?' I am looking forward to 'the most important blog post.'

1:53 AM  
Blogger brittany wallace said...

ryan manning?

2:27 PM  
Blogger vainlikeyou said...

Tao, thats huge.

...but there are def bigger things on the horizon for you. You just cant see it bc what you are doing has never been done before.

9:42 PM  
Blogger Jordan Castro said...

today i drove ~30 minutes to see my friends bands play but i got scared and turned around and went to whole foods and bought a vegan muffin and a large cup of coffee and i ate it alone

felt like i was crying, don't think i cried

on the way home i vaguely contemplated 'jenny lewis', 'am i even a writer, can i even write', and 'hibernation'

12:54 AM  
Anonymous Anonymous said...

fragile, elusive post

5:17 AM  
Blogger Gavin James Bower said...

This is the funniest thing you've ever posted and/or I've ever read on your blog. Well done.

11:40 AM  
Anonymous Anonymous said...

Hi Tao,

Just wanted to say 'thanks' to you for being you and doing what you do - you are beating 'them' (I think you know who I mean) at their own game.

To quote a movie that I recently saw, "they ain't smart enough, tough enough or fast enough".

9:04 AM  
Blogger paul said...

urban outfitters just wants you to write a book about shoplifting from them. jealousy. it what it is.

3:05 PM  
Blogger david fishkind said...

damn re jordan castro's second comment

10:24 PM  
Anonymous sarahspy said...

you are the coolest, tao

12:41 AM  
Blogger iiiiiiiiiiiiiiiiiiiiiiiiiii said...

Seems like 'URBN' tries to hard to be 'ironic.' They're selling the Twilight Saga as well now...

1:51 PM  
Blogger Darian James said...

asked a lady behind a bookstore counter if she had any tao lin.
'is he an eastern philosopher,' she said.
'no,' i said. 'he's a contemporary fiction author.'
she apologized.
'i used to be so up-to-date with all the most recent releases when i worked in the fiction section.'
(i was standing in the non-fiction section)
'it's okay,' i said. 'he's not that famous.'

2:05 AM  
Anonymous Bebe Zeva said...

I'm eating dried apricots

4:16 AM  
Anonymous Anonymous said...

I have shoplifted shoplifting from american apparel from urban outfitters. I feel the need to apologize but, I think this is as far as I will take that.

2:37 PM  
Anonymous Anonymous said...

so do people buy your book at the store, or what?

3:43 PM  
Blogger Glory said...

That is absolutely hilarious

2:56 PM  
Anonymous Anonymous said...

I 'lifted' 'shoplifting ...' from urban outfitters for $4.99, that's $8 off the MSRP. What a bargain!

12:16 PM  
Blogger mj said...

I love this book

although I bought it at the wrong timing [i bought it during the finals thinking it as a light studybreak reading... lets just say I spent far more time reading and discussing it with a friend than studying comparative political systems]

just wanna say I loved it!

12:43 AM  

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