"I Am Carles" clothing sponsorship
I Am Carles, a subsidiary of the corporation that owns Hipster Runoff, has sponsored me in a deal worth [contractually confidential] dollars. Most of the details will appear in next week's New York Times Magazine, but I've typed some "exclusive" "backstory" below for "passionate" readers of this blog who pre-ordered Shoplifting from American Apparel:
After what most industry insiders are calling "an especially intense bidding war" I rented the 2nd most environmentally-friendly car that Hertz currently offers and drove to Los Angeles (stopping in Aspen, Colorado to sign my books at the local Barnes & Noble and to ski a little) where I texted "I'm here" to [one of the three people who write the blog posts that appear on Hipster Runoff].
Four hours (and two meetings with marketing executives from Urban Outfitters who attempted a "last minute" "buy out" unsuccessfully) later, surrounded by a team of lawyers representing mine and [the network of investors that control Hipster Runoff]'s interests, I signed a one-year contract.
I hope everyone is "okay" with this. I feel I will continue to write (1) existentially-minded, concrete, linear narratives with little or no description and little or no rhetoric, utilizing short sentences with no em-dashes or semi-colons in a style that could be described as "detached," "minimalist," or "autistic" or (2) existentially-minded, "not necessarily" linear narratives with many adjectives, adverbs, and "poetically" rhetorical passages containing many similes and metaphors, utilizing short, long, or fragmented sentences with many em-dashes and semi-colons in a style that could be described, variously, as "detached," "lyrical," "deadpan," or "Lorrie Moore 20-page short story" despite never "needing" to buy another blue shirt again (for one year).
After what most industry insiders are calling "an especially intense bidding war" I rented the 2nd most environmentally-friendly car that Hertz currently offers and drove to Los Angeles (stopping in Aspen, Colorado to sign my books at the local Barnes & Noble and to ski a little) where I texted "I'm here" to [one of the three people who write the blog posts that appear on Hipster Runoff].
Four hours (and two meetings with marketing executives from Urban Outfitters who attempted a "last minute" "buy out" unsuccessfully) later, surrounded by a team of lawyers representing mine and [the network of investors that control Hipster Runoff]'s interests, I signed a one-year contract.
I hope everyone is "okay" with this. I feel I will continue to write (1) existentially-minded, concrete, linear narratives with little or no description and little or no rhetoric, utilizing short sentences with no em-dashes or semi-colons in a style that could be described as "detached," "minimalist," or "autistic" or (2) existentially-minded, "not necessarily" linear narratives with many adjectives, adverbs, and "poetically" rhetorical passages containing many similes and metaphors, utilizing short, long, or fragmented sentences with many em-dashes and semi-colons in a style that could be described, variously, as "detached," "lyrical," "deadpan," or "Lorrie Moore 20-page short story" despite never "needing" to buy another blue shirt again (for one year).






30 Comments:
you sold out tao
you are a sell out
i strongly support this decision
i feel a little bad for urban outfitters
when i read the urban outfitters part of this press release i made a little 'aww' sound
as a fan, i approve of this appalling and treacherous sponsorship
I hope your lawyers protected your interests. The Hipster Runoff corporation's lawyers are very sneaky.
I am the anonymous who complained about a previous blog post being "unprofessional." This is a big, big improvement.
If you would like to send me a check for the advice, please make it out to "Anonymous Consultant."
dude i cant beleive how grate this is 4 u
u used 2 b a 'looser'
now ur truely grate
us anonimusses r unanamus!
There's no Barnes & Noble in Aspen.
told you it'd be a good idea to work for carles
i really like your writing style in this post
would like to see more like it- 'reality' based reportage with your 'voice' and humor (to balance out your 'existential anxiety' posts and your 'fiction')
for example, instead of just answering the question 'what do you think is the feel-good movie of the summer?' in the comment thread with the terse 'the girlfriend experience', post a 'real' 'review' in your special, funny voice
i think your readers would like things like that
okay, i'll speak for myself, i would like things like that
i think it would be a way to increase the amount of happiness in the world
and what do you care if 'we' 're okay with this deal?
i for one wouldn't not be okay with it
oh, and i like the news header
esp the martin amis/charlie rose thing- what a douchebag (amis, that is)
okay, just a little friendly feedback
@ anon...: there has to be a b&n in aspen- isn't there one 'everywhere'?
hoping to see you read in either sf or berkeley
@ Anonymous 3: "Looser" 'hehe'
I am an FBI agent with the bureau's counterfeit goods task force. We have received information that someone is circulating "I Am Carlos" T-shirts in order to cash in on the popularity of Tao Lin and Hipster Runoff. This is theft of their copyrights and is a federal crime.
I wanted to warn your readers to buy only genuine "I Am Carles" products, not the fake kind that misspell the name and say "I Am Carlos."
We are investigating some suspects. To speed our investigation, can you supply us with the IP address of the anonymous who can't spell worth shit?
will you send me a shirt
fucked
'making metal note to read nytimes, not new yorker'
yeah there's no Barnes & Noble in Aspen but Tao was jet-lagged and made a typo
he meant to type 'buns & nipples'
I am not sure of the significance of double quotes over single quotes but I agree with redpencil in that this kind of post is engaging and brings happiness, I guess partly because of the good news, but also because it informed me about what's been going on in your life, and that's why I came to your blog, because I read your novel and became fascinated, and wanted to know a little bit about what your life is like.
although it did not make me "feel good" I liked 'the Girlfriend Experience.' All those men who talked about stocks nonstop, if I was that into stocks I would probably pay somebody to let me be in love with them for a night every two weeks too.
nice
i feel so 'fucking shitty'
goddamn it
i feel like i'm going to spiral into new levels of apathy and depression tomorrow
damn
brandon, go away, your a useless human being
The word your is the possessive form of you, referring to something that a person has, or something that belongs to the person in discussion [or, the person you are talking to].
@anon... how could he have been jet-lagged when he said he drove?
what IS 'the 2nd most environmentally-friendly car that Hertz currently offers' ?
just curious
ben brooks, go away, your a useless human being
tao looks cute in 'i am carles' shirt
i like that tao is environmentally conscious as well as fashionable
thanks tao
I am a new fan
I like your blog
I like your books
I don't like my feet
that is all.
oh
good luck on your deal
I will read shoplifting in aa
i will give it a favorable review on amazon
that is all
Like his writing a lot. Somewhat intimidated by him. Seems depressed and talented. Seems like he can “simply” rely on his talent. Often feel crushed by the weight of his success. Would prefer to read more poetry by him. Met him a number of times in different locations. Seems to have a positive opinion of me. Wonder what his face looks like when he’s having sex, masturbating, and taking a shit.
damn
hipster runoff =haliburton
@buttercup sweet
@anonymous damn
@anonymous damn
@anonymous damn
@anonymous sweet
@sarahspy sweet
@redpencil sweet
@anonymous damn
@anonymouse damn
@anonymous damn
@anonymous damn
@erik damn
@anonymous damn
@jordan sweet
@brandon sweet
@brandon damn
@brandon damn
@anonymous damn
@ben damn
@redpencil damn
@anonymous damn
@bearfish thank you bro
@ryan enjoyed watching you in the video
@chic sweet
@chic sweet
@kyle damn
@anonymous damn
@tao
crushing and inconceivable mass of @
or diligent, measured popularity video game
?
how du u pronownce "carles" enyway?
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