8/10/09

"I Am Carles" clothing sponsorship

I Am Carles, a subsidiary of the corporation that owns Hipster Runoff, has sponsored me in a deal worth [contractually confidential] dollars. Most of the details will appear in next week's New York Times Magazine, but I've typed some "exclusive" "backstory" below for "passionate" readers of this blog who pre-ordered Shoplifting from American Apparel:

After what most industry insiders are calling "an especially intense bidding war" I rented the 2nd most environmentally-friendly car that Hertz currently offers and drove to Los Angeles (stopping in Aspen, Colorado to sign my books at the local Barnes & Noble and to ski a little) where I texted "I'm here" to [one of the three people who write the blog posts that appear on Hipster Runoff].

Four hours (and two meetings with marketing executives from Urban Outfitters who attempted a "last minute" "buy out" unsuccessfully) later, surrounded by a team of lawyers representing mine and [the network of investors that control Hipster Runoff]'s interests, I signed a one-year contract.

I hope everyone is "okay" with this. I feel I will continue to write (1) existentially-minded, concrete, linear narratives with little or no description and little or no rhetoric, utilizing short sentences with no em-dashes or semi-colons in a style that could be described as "detached," "minimalist," or "autistic" or (2) existentially-minded, "not necessarily" linear narratives with many adjectives, adverbs, and "poetically" rhetorical passages containing many similes and metaphors, utilizing short, long, or fragmented sentences with many em-dashes and semi-colons in a style that could be described, variously, as "detached," "lyrical," "deadpan," or "Lorrie Moore 20-page short story" despite never "needing" to buy another blue shirt again (for one year).

30 Comments:

Blogger Buttercup McGillicuddy said...

you sold out tao

you are a sell out

i strongly support this decision

i feel a little bad for urban outfitters

when i read the urban outfitters part of this press release i made a little 'aww' sound

as a fan, i approve of this appalling and treacherous sponsorship

6:54 AM  
Anonymous Anonymous said...

I hope your lawyers protected your interests. The Hipster Runoff corporation's lawyers are very sneaky.

7:18 AM  
Anonymous Anonymous said...

I am the anonymous who complained about a previous blog post being "unprofessional." This is a big, big improvement.

If you would like to send me a check for the advice, please make it out to "Anonymous Consultant."

7:22 AM  
Anonymous Anonymous said...

dude i cant beleive how grate this is 4 u

u used 2 b a 'looser'

now ur truely grate

us anonimusses r unanamus!

7:38 AM  
Anonymous Anonymous said...

There's no Barnes & Noble in Aspen.

7:45 AM  
Anonymous sarahspy said...

told you it'd be a good idea to work for carles

9:45 AM  
Blogger redpencil said...

i really like your writing style in this post

would like to see more like it- 'reality' based reportage with your 'voice' and humor (to balance out your 'existential anxiety' posts and your 'fiction')

for example, instead of just answering the question 'what do you think is the feel-good movie of the summer?' in the comment thread with the terse 'the girlfriend experience', post a 'real' 'review' in your special, funny voice

i think your readers would like things like that

okay, i'll speak for myself, i would like things like that

i think it would be a way to increase the amount of happiness in the world

and what do you care if 'we' 're okay with this deal?

i for one wouldn't not be okay with it

oh, and i like the news header

esp the martin amis/charlie rose thing- what a douchebag (amis, that is)

okay, just a little friendly feedback

@ anon...: there has to be a b&n in aspen- isn't there one 'everywhere'?

hoping to see you read in either sf or berkeley

11:27 AM  
Anonymous Anonymous said...

@ Anonymous 3: "Looser" 'hehe'

11:27 AM  
Anonymous Anonymous said...

I am an FBI agent with the bureau's counterfeit goods task force. We have received information that someone is circulating "I Am Carlos" T-shirts in order to cash in on the popularity of Tao Lin and Hipster Runoff. This is theft of their copyrights and is a federal crime.

I wanted to warn your readers to buy only genuine "I Am Carles" products, not the fake kind that misspell the name and say "I Am Carlos."

We are investigating some suspects. To speed our investigation, can you supply us with the IP address of the anonymous who can't spell worth shit?

1:26 PM  
Anonymous Anonymous said...

will you send me a shirt

3:05 PM  
Anonymous Anonymous said...

fucked

3:31 PM  
Blogger Erik Stinson said...

'making metal note to read nytimes, not new yorker'

3:39 PM  
Anonymous Anonymous said...

yeah there's no Barnes & Noble in Aspen but Tao was jet-lagged and made a typo

he meant to type 'buns & nipples'

6:27 PM  
Blogger Jordan said...

I am not sure of the significance of double quotes over single quotes but I agree with redpencil in that this kind of post is engaging and brings happiness, I guess partly because of the good news, but also because it informed me about what's been going on in your life, and that's why I came to your blog, because I read your novel and became fascinated, and wanted to know a little bit about what your life is like.

although it did not make me "feel good" I liked 'the Girlfriend Experience.' All those men who talked about stocks nonstop, if I was that into stocks I would probably pay somebody to let me be in love with them for a night every two weeks too.

10:11 PM  
Blogger brandon said...

nice

12:11 AM  
Blogger brandon said...

i feel so 'fucking shitty'

goddamn it

i feel like i'm going to spiral into new levels of apathy and depression tomorrow

12:16 AM  
Blogger brandon said...

damn

1:09 AM  
Anonymous Anonymous said...

brandon, go away, your a useless human being

7:14 AM  
Blogger Ben Brooks said...

The word your is the possessive form of you, referring to something that a person has, or something that belongs to the person in discussion [or, the person you are talking to].

9:35 AM  
Blogger redpencil said...

@anon... how could he have been jet-lagged when he said he drove?

what IS 'the 2nd most environmentally-friendly car that Hertz currently offers' ?
just curious

11:03 AM  
Anonymous Anonymous said...

ben brooks, go away, your a useless human being

11:38 AM  
Anonymous bearfish said...

tao looks cute in 'i am carles' shirt

i like that tao is environmentally conscious as well as fashionable

4:01 PM  
Blogger ryan manning said...

thanks tao

7:30 PM  
Anonymous chic's bad feet said...

I am a new fan
I like your blog
I like your books
I don't like my feet
that is all.

7:33 PM  
Anonymous chic's bad feet said...

oh

good luck on your deal

I will read shoplifting in aa
i will give it a favorable review on amazon

that is all

7:44 PM  
Blogger kyle said...

Like his writing a lot. Somewhat intimidated by him. Seems depressed and talented. Seems like he can “simply” rely on his talent. Often feel crushed by the weight of his success. Would prefer to read more poetry by him. Met him a number of times in different locations. Seems to have a positive opinion of me. Wonder what his face looks like when he’s having sex, masturbating, and taking a shit.

damn

9:32 PM  
Anonymous Anonymous said...

hipster runoff =haliburton

11:28 PM  
Blogger Tao Lin said...

@buttercup sweet
@anonymous damn
@anonymous damn
@anonymous damn
@anonymous sweet
@sarahspy sweet
@redpencil sweet
@anonymous damn
@anonymouse damn
@anonymous damn
@anonymous damn
@erik damn
@anonymous damn
@jordan sweet
@brandon sweet
@brandon damn
@brandon damn
@anonymous damn
@ben damn
@redpencil damn
@anonymous damn
@bearfish thank you bro
@ryan enjoyed watching you in the video
@chic sweet
@chic sweet
@kyle damn
@anonymous damn

3:35 PM  
Blogger Erik Stinson said...

@tao

crushing and inconceivable mass of @

or diligent, measured popularity video game

?

6:32 PM  
Anonymous Anonymous said...

how du u pronownce "carles" enyway?

1:32 PM  

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